Cosmetic Product Brief Template for Manufacturers
A cosmetic product brief template is a short form that tells a manufacturer what you want made. This one is free, in Word and PDF, and covers the product, pack, quantity, timing and price.
Download the cosmetic product brief template
Open the Word file to type into it, or print the PDF and write by hand. You do not need to fill every line.
Download Word (.docx)Download PDF
What the brief asks, and why
| Section | What it asks | Why a manufacturer needs it |
|---|---|---|
| About you | Brand, contact, city, stage | So we know who we are quoting and how far along you are |
| The product | Type, customer, benefit, texture, fragrance, colour, a product you like, ingredients, claims | This is what the chemist works from. A reference product saves rounds of samples |
| The pack | Pack type, size, label, carton | The formula and the pack must suit each other. See choosing packaging |
| Quantity and timing | First order size, number of products, launch date | Sets the route and the schedule |
| Route and samples | Private label, third-party or not sure | Decides the minimum. See private label vs third-party |
| Price | Selling price and affordable cost per unit | Lets us tell you early whether the idea fits the budget. See product pricing |
For help with each answer, read our guide on how to brief a cosmetic manufacturer.
A short example of a filled brief
This is an invented example to show the level of detail, not a real client.
| Question | Example answer |
|---|---|
| Product type | Vitamin C face serum |
| Who it is for | Women 25 to 35 with dull skin, buying online |
| Main benefit | A brighter look with regular use |
| Texture and fragrance | Light gel-serum, no fragrance |
| A product you like | A serum from another brand, link added |
| Pack | 30 ml amber dropper bottle, printed carton |
| Quantity and timing | 1,000 units, launch in three months |
| Route | Private label, not sure about third-party yet |
| Price | Selling price under 999 rupees |
A brief like this is enough to start a conversation. We tell you what the formula can and cannot support.
What happens next
We read it
We reply with the right route and the minimum for your product.
Samples
Samples are free. You pay shipping only.
Written quote
Price depends on the formula, pack and quantity, so we quote after the brief.
Approvals and production
See how it works for the steps.
Private label starts at 1,000 units and third-party at 2,000. If you only want the minimum figures, see our low MOQ page.
Product brief template questions
What is a product brief?
A short document that tells a manufacturer what product you want, in what pack, in what quantity and at what price.
Do I have to fill in every field?
No. Fill in what you know. We help with the rest.
Can I send a reference product?
Yes. A reference product helps a chemist match texture, finish and scent faster than words.
Is the template really free?
Yes. There is no sign-up and no cost.
Where do I send the filled brief?
Send it to hello@formuluxe.in or through the contact page.
Do I need a brief to request a sample?
No. You can request a free sample first and send the brief later.
Ready to send your brief?
Send the filled template. We reply with the route, the minimum and a quote.